How to Find the Perfect Fit for Your Microsoft Azure Support Plan

2. Working with a Partner

This is the most common option. In fact, you may even have a partner in place already to support your Azure cloud environment, as Microsoft does encourage you to leverage its technology partners within the cloud ecosystem.

These organisations come in all shapes and sizes, offering a variety of services and support packages. Partners are essentially there to prevent Microsoft from having to get too hands-on with its customers.

Through its partner programme for Azure support, Microsoft matches you with organisations at the appropriate level for the size of your organisation or your cloud investment.

Small Specialist Partners or Consultants

These are usually one-man bands, or small teams made up of just a few people.

When working with a partner like this, you’re basically using them to add a member to your IT team who will be available when you need them. But the reliability of that person will be limited, because they’ll always be committed to other clients as well, with only a finite amount of time available.

These partners won’t have the ability to scale the services, either. So, if your business begins to grow, and your cloud systems need to grow with it, the level of support your partner can give you could create challenges. Read our article about Azure consultants here.

Medium-Sized Partners

The mid-tier partners will be made up of several teams, often focusing on certain areas of the cloud or different specialisms.

For instance, some partners maybe have teams that solely focus on certain Microsoft products, like SharePoint or Dynamics CRM.

You should make sure you’re getting the right expertise to meet the specific requirements of your unique cloud infrastructure.

Another key thing to be aware of is that medium-sized partners usually operate on a project or consultancy basis, where support is provided by a dedicated team assigned to you.

This is preferable in comparison to the support offered by Microsoft directly.

Large-Scale Partners

The larger Azure support partners tend to have a close working relationship with Microsoft. They may even be the direct re-seller who you procured your cloud from.

Their processes and best practices will probably mirror Microsoft’s own, and they’ll have a deep pool of resources available to give you comprehensive support.

However, some of these partners are so large, with so many clients, that you’ll run into similar problems to those faced when dealing with Microsoft directly.

It’s also possible these large organisations will have a core business, then recruit smaller specialist partners to provide additional services on a white-label basis.

3. Supporting Your Own Azure Cloud Yourself (DIY)

Of course, taking on the responsibility of maintaining and supporting your own cloud deployments via an in-house employee or team is another possibility.

Saving on the investment in a support partner may seem like a cost-effective option at first glance. But you’ll soon find this far more costly than expected. By the time that becomes apparent, it’s often too late.

Taking on the challenge of cloud support internally also involves the highest level of risk in some ways. And the drain on internal resources that you’ll face from full-time cloud management is often unsustainable for smaller and medium-sized businesses.

Another option is hiring a lone consultant to support your team and manage your cloud, based on a daily rate, but these are often very expensive.

It’s vital to find an Azure support service which can meet your business’s specific requirements.

And, of course, there are advantages and disadvantages for each option, some of which will resonate more than others. Here we’ve compared them side-by-side to help make the decision an easier one for you.

Working Directly with Microsoft

Microsoft is a huge global corporation, with hundreds of thousands of customers using its infrastructure-as-a-service offerings.

With that in mind, it’s clear that you won’t receive hands-on support directly from your provider.

The Pros:

• 24-hour support is available
• They have extensive man-power and technical capabilities that most partners don’t have
• They have a large global support team with in-depth documentation for you to call on
• They will automatically keep your cloud environment up-to-date with changes to the platform.

The Cons:

• You’ll be placed in a long queue any time you have an issue
• You’ll deal with a different rep every time
• They’ll know little about your business and your cloud infrastructure
• They won’t have familiarity with any custom applications you’ve deployed
• They may mark an issue as resolved after running a number of generic checks, without providing any real help beyond the minimum obligation
• A provider as big as Microsoft can only offer impersonal service, not specific to your unique issue or need
• Because of the large number of customers relying on them, the support available is limited to what they see as common ground to offer all their customers
• If you do take on a more substantial support package, the cost will be extremely high.

The verdict?

If your business depends on a global tech giant like Microsoft for your cloud support, the service you receive will often depend on how much you’re able to pay for it.

This option could leave you with only a very basic level of support to rely on, which also means you’re putting yourself at significant risk.

Moreover, the time it will take for them to help you solve a problem will be longer, making it harder to maintain business continuity.

We’d strongly recommend a more attentive, personalised, and cost-effective approach for cloud support, especially for small and medium-sized businesses.

Azure Support Partners

Microsoft Partners will be more reliable and helpful than Microsoft will be, in most cases. But it’s important to remember each partner will also be limited by its resources, number of clients, and technical capabilities.

The Pros

• They’ll have proven best practices and process in place to support your cloud
• You’ll work with your partner in a similar arrangement to traditional IT support contracts
• Most partners’ teams will have plenty of valuable expertise and experience
• You’ll be assigned a dedicated rep who will become familiar with your business
• If you have a problem, just raise a ticket and they’ll respond ASAP
• You’ll have assurance of their credibility and capability through their existing clients
• Many partners will also offer consultancy services for additional projects if you need it.

The Cons

• Most partners will only have one or two cloud experts, and they’ll often be busy with high-profile clients
• The main way to reach them will be through a support desk, which probably won’t give you access to those more technical people
• The response times could be longer than you need, depending on the size of the partner
• They may also have a high volume of clients all demanding their attention
• They may not have any advanced technology solutions or automation capabilities to optimise your cloud performance
• If your rep is away from work, you’ll be switched over to an unfamiliar rep who will be learning your business almost from scratch
• If your partner is hit by any technical issues, it will have a knock-on effect to your own business continuity.

The Verdict?

The approach of working with a support partner is a reasonable option.

It’s often more reliable and cost-effective than working directly with the provider, and you’ll gain a great deal of experience in cloud support.

Microsoft Azure Partners will augment the capability of your in-house IT team, but they can only give you so much time when they’re juggling other clients.

While we’d suggest working with a partner is a preferable option to relying directly on Microsoft, it’s worth doing some more digging to find an even better approach.

‘DIY’ Cloud Support

In some businesses, the responsibility of cloud support falls to the in-house IT team.

Circling back to the earlier point of rushed cloud deployments during the COVID-19 pandemic, this was the most obvious choice for many of us during the 2020 lockdowns.

If your own cloud support is currently in the hands of an internal developer or IT manager, we appreciate it may have been a stop-gap or necessity at the time. But the risk here is very high.

Even if it’s worked well so far, you will eventually begin to experience challenges in areas such as management, maintenance, performance, and over-spending on monthly costs.

You also need to spend significant time and money training your staff in skills specific to the cloud (or hiring a new employee entirely) for this approach to be successful in the long-term.

The Pros

• You have full control of your cloud infrastructure, and support is done on your terms
• With your support team is in-house, you’ll have full visibility into your cloud environment
• Your business’s issues will be the only priority of your cloud support team
• You’ll also have transparency into your own capabilities and limitations, allowing you to plan accordingly.

The Cons

• Your employees will require time-consuming training in cloud support which will likely be very expensive
• Once trained, those people will then be able to command higher pay
• Those employees could even be poached to leave for a partner or consultancy, and the investment in them would be wasted
• Even though your support is done internally, you’ll still need to resource three eight-hour shifts if you want 24/7 cloud support, plus holiday cover
• Every issue and problem you experience will be a new one to your support team, because they’ll be learning as they go
• Several employees with different specialisms will likely be required for larger IT infrastructures to cover everything
• As the Azure cloud platform evolves, your cloud support team will need to evolve with it.

The Verdict?

Handling cloud support in-house is a risky approach with a long list of potential pitfalls involved.

The key issue here is the amount of time and money you’ll need to invest, just to gain a basic level of support.

Without specialist monitoring and optimisation of your cloud usage, you’ll also be vulnerable to drastic over-spending on your monthly bills. And even if you can afford industry-leading training, your team will still lack experience. With technology as complex as the cloud, this is a position we’d strongly advise against putting yourself in.

Further reading