Today not only large corporations and big companies make lot of efforts to go green but even smaller corporations and medium sized businesses are putting their best foot forward in terms of going green. It has to be admitted that many companies in the beginning were using ‘going green’ as their marketing tool to project themselves as an environmentally responsible company. Today however thankfully there is a noticeable shift in the trend. Many companies today are making genuine efforts to help the environment and to leave as small a carbon footprint as possible. Many companies are becoming increasingly responsible in this area.

One of the most effective ways of going green is by using dynamic forms or digital forms instead of paper forms. It is not enough just to add notes such as, “Think of the environment before you print this email.” and “Don’t print this email unless you really need to.” Though such efforts are to be appreciated, they are just passive approaches. You need to take a more proactive and positive approach towards going green and that is the need of the hour. If your company uses a lot of surveys or questionnaires or any other form of information gathering as any part of your business for which you are currently using the conventional paper and pen method, then here is your chance to take that proactive step towards going green.

The whole idea about the ‘going green’ concept is using less resources. When we use digital forms, we will reduce the amount of paper that we use in our operations, this will contribute towards reducing the number of trees that are cut every year and reduce the carbon that is emitted into the environment. That is not everything, you will also use less electricity because you will not need a large team of back office executives processing your forms, and the list of green benefits continues.

When you choose to go green by using digital forms, the benefit is not only to you but also for your budget and profit. Except for the initial setup costs, you will save a considerable amount of money month after month and year after year. This will bring down your overhead costs dramatically. Isn’t this what every company is trying to achieve? Here again, is your chance for cost cutting. Here in this case going green also has an element of selfishness but in the good sense. Going green by the use of web forms, PDA forms and digital forms after all creates a win-win situation for you. When you have nothing to lose but have everything to gain, do not hesitate to make that shift in your organisation.

The UK IT market skipped a heart beat during the past year, however in 2010; it is back to what it does best. Global IT spend will advance by 4.4% led by pent-up demand for software. The leading software market to be in is enterprise software. Enterprise software will be the most lucrative software business to be in, according to Ovum (2009). Lead analysts in the field (Gartner, 2009) propose that the market for large enterprise mobility software is tipped to grow at 9% during 2010, putting enterprise mobility at the forefront in 2010 (Forrester, 2009).

By the end of 2010 the software market will be worth about £6.44 billion. Top ten trends to watch for in 2010 are as follows:

-          Cloud Computing

-          Advanced analytics

-          Client computing

-          IT for green

-          Flash memory

-          Virtualization for availability

-          Mobile applications

-          Reshaping the data centre

-          Social computing

-          Security: active monitoring.

Positively, companies specialising in business applications is a “key growth area,” for the UK software industry will “keep growing” (Gartner, 2009).